About Barbell Found

Barbell Found is the ultimate online directory and marketing platform for functional fitness gyms, athletes, coaches, and events. Our mission at its core is to connect the dots between gym owners, athletes, and industry suppliers in a focussed environment that drives memberships, community engagement, and the health inspired lifestyle that we all strive for everyday. Whether you are a competitive athlete, an aspiring fitness entrepreneur, or the largest athletic equipment manufacturer in the world, we understand and personally LIVE the challenges of finding the RIGHT outlet for you. Simply put, Barbell Found is the web that ties your business and passion together. Barbell Found is not affiliated with CrossFitâ„¢ in any capacity, and understand that CrossFitâ„¢ is a trademark of Crossfitâ„¢.

For Athletes

If you're traveling, new in town, or just looking for a change, our goal is to be the best possible resource for you to find out more about gyms and services in a given area. We want to offer consistent data points and information to minimize your need to sift through inconsistent and often terribly maintained websites and social media pages just to figure out what you need to know about gyms. Looking for something specific? Contact us and let us know what we're missing!

For Suppliers and Service Providers

Remove the guesswork from figuring out what gyms might be in the market for your products or services. We track and collect statistics on gyms that can't be found elsewhere and we do the heavy lifting on your lead generation and connections. Additionally, advertise with us to put your branding messages right in front of gym owners and athletes. Further, if you have thought leadership that you want to put in front of the right eyeballs we offer several content marketing and syndication packages. Contact us for more information.

  • Banner Advertising
  • Content Marketing
  • Targeted Email Deployments

For Gym Owners & Trainers

Let us focus on your marketing so that you can focus on helping people lift weighted objects. You probably already have a fairly basic website for your gym or training service. Perhaps a family member or friend created it for you and it hasn't been updated in a while. Sound familiar? Barbell found gives you another way to turbocharge that investment and get found in a purpose-built and optimized directory. When you purchase an upgraded listing on Barbell Found, you get the opportunity to incrementally elevate your visibility and provide compelling, consistent reasons for new members to join your gym. Contact us to go over listing upgrades and options.

  • Premium Listing Upgrades
  • Custom Review Videos
  • Custom Content Creation
  • SEO Consulting

Meet The Team

Max and I have been good friends for years. Max has a background in engineering and I've been in web and data technology for almost 2 decades. In addition to fitness we have a bunch of various crazy hobbies in common and generally try to live life to the fullest. We cooked up the idea of Barbell Found in our spare time out of a love for this industry and an unquenchable thirst for entrepreneurship. It's been a ton of hard work and we've learned a lot in the process. We really hope that we get the chance to make our mark and help this industry grow and thrive.



Max grew up as a student of functional fitness, starting gymnastics at age 9 and eventually going on to become a division 1 collegiate athlete and 3-time Big Ten Gymnastics Championship Team Member at the University of Illinois. After retirement, Max looked to fill the void left by gymnastics by turning to Crossfit, kettlebell training, adventure races, motorcycle racing, and anything else he could find to get his fix for competition and stay at the top of his physical game. In addition to his passion for fitness, Max is an Engineer with nearly a decade of product design, marketing, and new business development experience. Barbell Found represents an opportunity to use his professional expertise to give back to the community which has defined his health and happiness as long as he can remember.


Joel brings two decades of experience in B2B media to the table, having worked up through the ranks of just about every technical position in publishing. Barbell Found gives him an outlet for visual art, photography, writing, marketing, and coding. As an avid water skier, Joel's physical training gives him something to do in the winter and keeps him conditioned for time the water.